Automotive / Quick Lube Franchise
After a 30-plus-year career with FullSpeed Automotive, Mike Guasch took over a SpeeDee Oil Change & Auto Service franchise in Modesto, California, and quickly grew it into one of the brand's top locations nationally. Then declining car counts, driven by six to eight missed calls a day, threatened the run. He partnered with Revmo AI to get every call answered and win the business back.
The Results
The Challenge
The Modesto store built its name on top-notch service. The phone was another story: 50 to 60 calls a day, before, during, and after hours, against a team already at full capacity.
The store historically serviced about 400 automobiles a week. Six to eight missed customer calls a day added up, roughly 100 cars lost across nine months.
Today's customers expect an immediate answer, and unanswered calls send them straight to competitors. At this volume, chasing the phone stressed the staff and even created safety hazards in the shop.
Personalized promotions and loyalty rewards drive repeat business, but a small operation had no resources to tailor marketing to its regulars or reward their loyalty.
If someone doesn't answer the phone, they're not going to call back.
What Revmo Provided
The platform handles all of SpeeDee's inbound calls around the clock, with DTMF so a caller can skip the agent and connect straight to the shop. Every call is answered promptly, with no frustrating wait times.
Customers get consistent information on services, pricing, and promotions without Mike and his team doing the legwork. Ask the agent about coupons or discounts, and a text message arrives automatically, immediately.
Breaking away mid-service to answer the phone puts a wrench in the process. With Revmo managing those inquiries, staff stay focused on excellent in-store service, with a reduced workload and less stress.
By the Numbers
Missed calls were missed sales every time, and now none go unanswered. Revmo gives my staff the ability to work on cars and not run and chase phone calls. Before, we were losing cars and sales. Now the shop is running at a much higher level.
The Results
No car-count decrease since Revmo was installed. The 100-car loss reversed while other Northern California stores kept declining.
Within months, the store posted the highest per-month revenue in its 30-year history, 2.4% growth on an already high-volume shop.
Technicians stay on cars while the agent captures simultaneous calls, so no customer is lost to a busy signal or a competitor.
Mike was named 2024 Franchisee of the Year by the International Franchise Association at its annual convention.
Key Takeaways
A high-volume shop does not need more hands on the phone. It needs every call answered, every time, so the team can do the work that fills the bays.
Six to eight missed calls a day quietly cost this store 100 cars. Answering all of them reversed the loss within months.
$12K in added revenue in the first month, and record months after that, from calls that used to go nowhere.
Technicians stopped chasing calls, and the whole shop ran calmer, safer, and more productive.
Reversed losses, record revenue, and a national franchise award, all within the first year.
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