QSR / Pizza
Established more than 60 years ago in Columbus, Ohio, Donatos Pizza is a family-owned brand known for its famous thin-crust pizzas loaded Edge to Edge®. With 179 restaurants across multiple states and nearly 300 non-traditional locations, Donatos is a household name in the Midwest and beyond.
The Results
The Challenge
Scaling across 174 restaurants meant Donatos had to address three critical challenges before choosing the right voice AI partner.
Donatos restaurants were fielding more phone orders than staff could manage, leading to longer hold times, missed calls, and staff pulled away from serving in-store guests.
Prior phone solutions couldn't process secure in-call payments or integrate cleanly into Donatos' proprietary POS, creating friction and errors in order handling.
Automation pilots lacked natural, human-like conversations. Guests wanted a seamless order flow that felt like talking to a team member — without dragging crew away from the makeline.
What Revmo Provided
Revmo AI handles the entire ordering experience from start to finish, just like a seasoned crew member. Guests can navigate the full Donatos menu, apply coupons, and securely pay over the phone — all without needing staff to step away from the makeline.
Donatos needed a solution that could handle the dinner rush without missing a beat. Revmo AI was stress-tested at "Insano Mode" levels of concurrency, ensuring phone lines stayed open, wait times dropped, and guests could place orders quickly even during peak demand.
Unlike third-party pilots that created friction, Revmo AI was engineered alongside Donatos' IT team for seamless integration with its proprietary POS. Orders flow directly into the system like any other channel, improving accuracy and consistency across all 174 stores.
Our focus was simple: deliver a better guest experience on the phone and increase order conversions across the system. Revmo's voice AI is natural to talk to, processes payments securely, and flows straight into our POS.
The Results
All 174 stores live in just 7 waves — over weeks, not months.
Conversions lifted 58% → 71%, generating ~26,800 incremental orders in 5 months.
99.9% order accuracy — roughly 1 in 1,000 orders corrected.
4,841 staff hours reallocated in August alone — about 30 FTE-months.
Analytics on call types, transfers, and ring times sharpened staffing and scripts.
By the Numbers
The smooth launch reflects how Ops and IT operated as one team. The launch went tremendous, and our teams worked great. I've done several launches, and this was by far the smoothest and most collaborative one yet.
Operational Impact
With Revmo handling routine calls and phone orders, Donatos reclaimed nearly 4,841 hours in August alone — the equivalent of 30 full-time team members' worth of labor, redirected back to serving guests and improving throughput.
Human agents now focus on complex, high-touch orders like catering and special requests, while Revmo AI manages high-volume, routine calls.
Fewer staff pulled off the makeline or front counter means faster service, better accuracy, and improved guest recovery when issues arise.
Store leaders spend less time answering phones and more time coaching teams, orchestrating shifts, and ensuring consistency across service.
Steadier schedules and fewer overtime spikes during peak periods — without adding headcount.
Revmo gives our people air cover on the phones, and we can apply those minutes to what guests notice, such as accuracy, speed and hospitality.
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